Ad Age Honors VML at 2025 A-List & Creativity Awards

VML was recognized at the 2025 Ad Age A-List & Creativity Awards, held April 30 at Cipriani Wall Street, where agencies and brands from around the world gathered to celebrate creative and strategic excellence.

VML UK secured Experiential Campaign of the Year for "Waiting to Live," a campaign developed for NHS Blood and Transplant. 233 handcrafted dolls, representing 233 real children on the transplant waiting list were placed in their local medical waiting rooms around the UK. Scanning a QR code allowed exactly the right audience to listen to the real children's stories, and hear why they should sign up to the organ donor register.

In addition to this accolade, VML was named an A-List Standout Agency, a designation that highlights agencies demonstrating consistent innovation and impact in the advertising industry.​

VML also had several campaigns shortlisted in various categories:​

• “Thanks for Coke-Creating” by VML and WPP Open X for The Coca-Cola Company – Print/Design/Out-of-Home Work of the Year
• “This Is Not a Game” by VML Mexico for Movistar) – Branded Entertainment/Content Campaign of the Year
• “Absurd Promises” by VML Argentina for ASDRA – Creative Data Campaign of the Year​

The Ad Age A-List & Creativity Awards are among the advertising industry's most prestigious honors, recognizing outstanding work across multiple categories. The Creativity Awards are judged by esteemed juries convened by Ad Age, while the A-List honorees are selected by Ad Age's editorial staff .​