VML has been recognized with 34 awards at the 2025 New York Festivals AME Awards, including two Regional Campaign of the Year titles for the USA and Latin America. The agency also received seven Gold, 11 Silver, and six Bronze awards.
“Napkins of Rights” by VML Miami was named Regional Campaign of the Year for the USA, and VML Argentina’s “Absurd Promises” earned Regional Campaign of the Year for Latin America.
Other notable campaigns include "Finding Juliette" by VML Belgium for Child Focus, which earned a Gold award in the Purpose Driven category, and "Ridiculously Good" by VML Spain for Kraft Heinz UK, which secured a Gold in the Food Products & Services category. VML's global presence was further highlighted with additional awards for campaigns in the UK, Canada, Indonesia, and Morocco.
The New York Festivals AME Awards, established in 1994, honor advertising and marketing campaigns that demonstrate creativity and effectiveness. Entries are evaluated by a global panel of industry leaders, ensuring a rigorous selection process. This year's competition attracted entries from six continents, with winners recognized across various categories for their impactful work.
"Napkins of Rights" by VML Miami for FIC
"Absurd Promises" by VML Argentina for ASDRA
"Finding Juliette" by VML Belgium for Child Focus
"Ridiculously Good" by VML Spain for Kraft Heinz UK
"Waiting to Live" by VML UK for NHS Blood & Transplant
"OREO Calls" by VML New York for Mondelez/OREO
"Name This OREO" by VML New York for Mondelez/OREO
"Preserved Promos" by VML New York for SC Johnson/Ziploc
"Sour Translator" by VML New York for Mondelez
"Dupe Detector" by VML New York for SC Johnson/Glade
"Sans Émission" by VML Canada for Volkswagen Canada
"Test My Dacia" by VML Casablanca for Dacia
"Tongue Spoon" by VML Indonesia for Cerelac
"Tennessee Playcation" by VML KC for the Tennessee Dept. of Tourist Development
"Pride Unravelled" by VML Canada for Egale Canada
