Annual VML MAP Hackathon with Adobe and Google Cloud

At a Glance

Challenge #1

Revolutionizing marketing efficiency with AI-powered segmentation.

At a Glance

Challenge #2

Provide real-time customer engagement at the shop.

At a Glance

Challenge #3

Scaling content for global personalization.

The 8th annual Adobe Hackathon raced into Copenhagen from 18–20 September, bringing the thrill of Formula 1 into the world of digital innovation with the technology theme focused on Agentic AI.

This year, we had 25 participants. This included colleagues from across our globally distributed offices (Madrid, Toronto, Barcelona, London, Austin, Costa Rica, and Copenhagen) and the wider VML network (Kansas City, Los Angeles, and San Jose). Plus, for the first time, we included client engagement and delivery capabilities to help accelerate the Go-to-Market plan.

Leveraging Adobe Experience Cloud products such as Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Adobe Target (AT), Customer Journey Analytics (CJA), Demo System Next (DSN), and GenStudio (for Performance Marketing), along with Google Cloud Platform, Agent Space, MCP servers, and LLMs, this Hackathon event called upon the participants to create forward-thinking Agentic solutions. The diverse and skilled professionals tackled these complex challenges, aiming to use Agents to unlock audiences, insights, and orchestration for elevated user experiences and marketing strategies.

At a Glance

Challenge #4

Automating renewals with hyper-personalization.

At a Glance

Challenge #5

Driving online sales with personalized journeys.

The Purpose of Our Hackathon

We host Hackathons for one simple reason: to solve our clients' toughest challenges, fast. It’s where we roll up our sleeves together, cut through the noise, and build real solutions that create immediate value.

Here’s how we make it happen:

We solve the right problems. We work with our clients to define the specific business challenge they're facing, so all our energy goes into creating a solution that truly fits.
We work as one team. By working side-by-side with both our colleagues and partners in an intense, collaborative environment, we build stronger solutions and find better ideas, together.
Clients get real, working solutions. The goal is always a tangible outcome - from a functional prototype to a market-ready solution they can put to work right away.
Teams innovate without the risk. It is a safe space to experiment, where teams can test bold ideas and new tech without touching the live production environment. It’s all about learning fast and building confidence in what’s next.