Prudential Hong Kong and VML Turn AI Anxiety into Opportunity for Parents
Partnering with VML, Prudential has launched the latest “Next Gen” campaign, an integrated initiative designed to reframe parental anxiety into optimism
Creativity Meets Efficiency
The future of marketing in APAC
- Published Date
- Oct 06, 2025
Exclusive interview with MARKETECH APAC
VML APAC CEO Yi Chung Tay explains why creativity isn’t just compatible with efficiency - it’s the powerhouse that drives truly effective modern marketing.
