VML Poland has officially launched a communication platform and campaign, "Curious about the world. Mobile in life" ("Ciekawi świata. Mobilni w życiu"), for Bank Pekao S.A., featuring global football superstar Robert Lewandowski as the brand ambassador. Developed and coordinated by VML Poland, this nationwide campaign marks a significant shift in the bank’s communication, moving away from traditional product messaging toward building deeper, aspiration-driven relationships with customers who are eager to explore the world.
The campaign redefines Bank Pekao S.A. from a traditional financial institution into a trusted partner that accompanies clients at every stage of their journeys. From planning and booking to secure payments and travel insurance, Pekao is there to support customers in realizing their life plans with confidence. Running across TV, digital, and PR channels, this powerful launch celebrates curiosity, courage, and mobility, proving that modern banking is about enabling freedom and supporting personal growth wherever life takes you.
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