Samsung has extended its long-standing partnership with VML Poland, which has been running continuously since 2016. Under the renewed agreement, VML Poland will remain responsible for social media management for both the MX (mobile) and CE (consumer electronics and home appliances) divisions of Samsung. This includes developing social media strategies, creative concepts, and tactical campaigns to promote the brand's diverse product portfolio.
This achievement marks the fifth consecutive pitch won by VML for Samsung Electronics Poland in this scope of work. Reflecting the strong trust and successful track record between the two companies, the contract has been officially extended for another two years.