Iconic French luggage manufacturer DELSEY PARIS has chosen the VML agency to support its communications strategy and produce its campaigns in France
This new collaboration marks a key milestone for DELSEY PARIS, which aims to accelerate its global growth. VML will be tasked with deploying a creative and innovative communication platform to strengthen the brand's positioning and raise its profile among a new generation of travelers.
"DELSEY PARIS is at a pivotal moment in its history. To accelerate our growth and strengthen our global presence, we were looking for a strategic and creative partner who could understand our unique heritage while propelling us into the future. VML's approach, focused on creating connected brands, and their international expertise won us over. We are confident that this collaboration will enable us to reach new heights and inspire travelers around the world, whether on their distant adventures or their daily commutes." Albert Engler, Design and Marketing Director at DELSEY PARIS.
Virgile Brodziak, Managing Director of VML France, adds: "We are particularly proud that DELSEY PARIS, a true icon of French mobility, has placed its trust in us. Our mission is to build connected brands that generate growth. With Delsey, we have a tremendous opportunity to capitalize on exceptional expertise and a rich history to create innovative communication strategies that will resonate with consumers in France and internationally. We look forward to working alongside their teams."
The first campaigns will be visible in the first half of 2026.
