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evian®'s 200th Anniversary
An exceptional shopper campaign to celebrate the brand's 200th anniversary.
- Published Date
- Apr 02, 2026
We just launched a major shopper campaign that celebrates the heritage, modernity, and influence of the iconic brand evian®. From premium experiential in-store activations to a spectacular scenography at La Grande Épicerie de Paris, we are deploying an ambitious creative ecosystem for a historic event.
For this historic anniversary, we conceived premium experiential spaces to immerse consumers in the brand's universe and celebrate two centuries of water, culture, and innovation. The campaign is rolled out in Retail and Away From Home (AFH) channels with activations in outlets such as Metro, Relay, petrol station networks, vending machines, and several premium take-away chains.
To extend the experience beyond the point of sale, we also created a major cross-channel digital game, accessible via a simple and engaging mechanism. Participants can try their luck to win hundreds of exclusive gifts in the colors of evian®'s 200th anniversary. The grand prize: an exceptional stay in Evian-Les-Bains, at the 5★ Royal Evian Resort hotel, for a complete immersion in the brand's universe.
An Event Scenography at La Grande Épicerie de Paris
The highlight of this anniversary campaign : we imagined a custom-made scenography for the windows of La Grande Épicerie de Paris, an emblematic showcase of gastronomy and luxury in the heart of the capital.
Throughout April 2026, three spectacular windows will honor the collaboration between evian® and artist Jeff Koons, centered around the limited-edition glass bottle he designed to celebrate the brand's 200th anniversary.
Conceived as true scenographic tableaux, these window displays reinterpret the iconic universe of the "Mountain of Youth"*, evian®'s founding territory. Through an artistic and immersive staging, they celebrate 200 years of the brand's heritage while sublimating this exceptional collaboration.
Designed as a premium setting dedicated to Jeff Koons' creation, these installations will offer passers-by a strong visual experience in the heart of Paris and highlight the limited-edition bottle in an artistic and contemporary decor.
The window displays will be visible from April 1st to 30th, 2026, at La Grande Épicerie de Paris.
