ASTHMA BREAK

VML Health honored at the 2026 Prix Empreintes Awards

VML Health Earns Double Recognition at the 2026 Prix Empreintes Awards

Published Date
Oct 09, 2026

Recognized by One of France's Leading Healthcare Communications Awards

VML Health has been awarded Gold and Bronze in the Medical Education category at the 2026 Prix Empreintes de la Santé Créative Awards for "Asthma Break", developed for Sanofi, and "Escape Game Immuno Profiling", created for Bristol Myers Squibb.

Recognized as one of France's leading healthcare communications awards, the Prix Empreintes de la Santé Créative, organized by AACC Santé, honor excellence in creativity, innovation and impact across the healthcare sector.

Campaign SERIOUS GAME ASTHMA BREAK Agence VML HEALTH Annonceur SANOFI REGENRATION
Gold was awarded to Asthma Break, developed for Sanofi by VML Health

Asthma Break Earns Gold for Its Innovative Approach to Medical Education

Built around an immersive board game concept, the campaign challenges traditional approaches to medical education by creating a more engaging way for healthcare professionals to explore remission in severe asthma. Through a blend of scientific rigor, creativity and interactive learning, Asthma Break delivers a memorable educational experience designed to drive engagement and discussion.

Campagne ESCAPE GAME IMMUNO PROFILING Agence VML HEALTH Annonceur BMS
Bronze was awarded to Escape Game Immuno Profiling, developed for Bristol Myers Squibb by VML Health

Escape Game Immuno Profiling Recognized for Advancing Medical Education Through Gamification

Leveraging the principles of gamification and experiential learning, the campaign reimagines traditional medical education formats through an immersive escape game experience. Designed to help healthcare professionals explore and retain complex scientific concepts in a more engaging way, Escape Game Immuno Profiling demonstrates how interactive learning can drive participation, knowledge retention and meaningful educational impact.

VML Health Expertise

While different in execution, both campaigns reflect a shared belief: when creativity, educational innovation and scientific expertise come together, medical education becomes more impactful and engaging. These awards further highlight VML Health's commitment to designing innovative learning experiences that help healthcare professionals connect with complex scientific content in more meaningful ways.

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