VML is proud to announce the launch of a completely redesigned mobile app for Futuroscope Xperiences. This major project is the latest in a series of successful collaborations with the Futuroscope team, which has already resulted in the redesign of its website, combining experience and transactional features. The shared goal is to build a comprehensive and coherent digital ecosystem capable of transforming the visitor experience and positioning Futuroscope as a leading European leisure destination.
A digital ecosystem dedicated to the customer experience
Futuroscope Xperiences aims to attract a European audience by offering an immersive experience at the heart of a multitude of unique experiences and emotions. To achieve this vision, VML first designed a web platform in the form of an “Xperiences” program, providing access to all the riches of a true resort.
Today, the introduction of this new mobile app complements and enriches this digital ecosystem. It represents a key step in offering a total and intuitive immersion, in perfect synergy with the website, without ever compromising the performance that has already made the park famous.
The mobile app: three pillars for an unforgettable visitor experience
At the heart of this mobile innovation, three major pillars are transforming the in-park visitor experience:
- A personalized, community-driven map at the heart of the experience: No more standardized itineraries! The new app offers a dynamic, interactive map that adapts to each visitor's preferences. Better yet, it incorporates a community dimension thanks to Tribu, allowing users to share their visit live with other members of their family or group of friends, creating a collective and enriching experience.
- Futty, the fun guide for the whole family: To accompany visitors on their exploration, a new character has arrived: Futty. This fun virtual guide helps the whole family make the most of their day at Futuroscope Xperiences. Futty offers personalized itineraries, tips for avoiding lines, and real-time information, ensuring a smooth and memorable experience for young and old alike.
- An enhanced visitor experience and easier access to services: The app becomes a real Swiss Army knife for visitors. It offers simplified, instant access to all the services and information available in the park: attraction schedules, wait times, restaurant menus and click-and-collect ordering, meet-and-greets with mascots, special events, and much more. This centralization of information allows visitors to fully enjoy every moment, without wasting time searching for essential information.
The same level of service is provided in three languages: French, Spanish, and English to improve visitor satisfaction among the Resort's European clientele.
