Grand Prix, 2x Best of Contest and Gold at Kyiv International Advertising Festival
VML Poland have received 4 awards, including the Grand Prix, two Best of Contest awards, and a Gold at the KIAF for the Lucky Fan Index campaign for Wisła FC
- Published Date
- Jun 01, 2026
Lucky Fan Index is a groundbreaking AI-powered tool that uniquely analyzes and quantifies the... luck that fans bring to their club. VML Poland is responsible for the creative concept of the tool implemented by Wisła Kraków. The project is also one of VML's contenders for this year's Cannes Lions.
The project received four awards at this year's Kyiv International Advertising Festival:
- Grand Prix in the Creative Communications / Digital & Mobile / Use of Data category
- Best of Contest in the Creative Communications / Digital & Mobile / Use of Data category
- Best of Contest in the Craft/Technology / Digital, Mobile, Social Media Craft / Data-Driven Targeting & Programmatic category
- Gold in the Creative Communications / Experience & Activation / Retail Promotions & Competitions category
KIAF (Kyiv International Advertising Festival), organized since 2000, is the most important advertising festival in Ukraine and one of the largest in Eastern Europe. It is a competition for works in advertising, design, and other communication fields, offering an opportunity to compare creative projects, find inspiration, and discover global trends in the communications industry.