VML: Titanium, Triumphs, and #2 at Cannes 2026
Cannes Lions: VML named #2 Creative Network of the Year with 53 Lions, including 1 Titanium, 2 Grands Prix, and top honors for VML Warsaw and New York
Hub Institute "Data & IA" - VML x VINCI Concessions on stage
AI and the Agency / Advertiser relationship : How to reinvent the collaboration model ?
- Published Date
- Feb 04, 2025
Find out how VML and VINCI Concessions reinvented their collaboration model following the paradigm shift caused by the arrival of AI
The tremendous development of AI is driving an unprecedented paradigm shift in the world of marketing and communications. A new world requiring a rethinking of processes for greater creativity, efficiency and speed. In this new world, everyone's roles and responsibilities are changing. Is AI accelerating the internalization of expertise among advertisers? What role will agencies play? What changes are needed? What investments should be made? VML and Vinci Concessions present their respective views on the subject, as well as the vision of the GenAI dashboard project launched this year.
Speakers :
Vincent DRUGUET, CEO VML
Anne LE BOUR, Director of Communication & Innovation, VINCI Concessions
