Following an agency competition, Solvay, a global leader in essential chemicals, has renewed its confidence in VML (WPP Group) to support the development of its new Corporate campaign. The agency is responsible for the strategy, creation, and production of the second phase of the campaign initiated at the end of 2023.
Since its launch in France in January 2024, VML has been joined by numerous advertisers, demonstrating the retention capacity of its new model, guided by its mission to "Create Connected Brands to Drive Growth."
