"This is Not a Game" by VML Mexico City for Movistar
- Idea
- Craft
- Bravery
VML has been honored at the 2025 International ANDY Awards, receiving multiple distinctions for its innovative campaigns. The awards, presented on Tuesday, May 6 in New York, celebrate outstanding creativity in advertising and are considered a leading indicator of success in the industry.
The ANDY Awards, established in 1964 by the Advertising Club of New York, are renowned for their focus on the purity of ideas, eliminating traditional categories to level the playing field. Entries are judged based on Craft, Bravery, and Innovation, with a single, integrated jury comprising top creative professionals from around the world.
This year’s jury included Paul Nagy, Chief Creative Officer for VML APAC, on the Pacific Jury and Lulu Lu, Chief Creative Officer at VML Taiwan, on the Greater China Jury.