Vincent Druguet
CEO, VML
VML becomes TikTok Shop Partner and revolutionizes social commerce
A complete offer combining strategy, creation, media and live shopping to maximize your success on TikTok Shop.
- Published Date
- Mar 31, 2025
VML, your strategic partner for excellence on TikTok Shop
VML and GroupM, WPP's creative and media agencies, announce their official certification as TikTok Shop Partners. By combining their expertise in e-commerce, influence and media optimization, they become among the first French agencies to offer a complete, integrated package to help brands develop their presence on TikTok Shop, the new benchmark for social commerce.
Thanks to an approach combining strategy, content creation, store management and advertising activation, VML and GroupM offer a turnkey solution for maximizing sales on the platform.
A 360° offer for success on TikTok Shop:
- TikTok Shop strategy: Definition of objectives, identification of audiences and development of an appropriate content and sales strategy.
- Store management and optimization: Creation, configuration and performance monitoring to ensure a smooth and efficient shopping experience.
- Creation of engaging content: Production of authentic videos in collaboration with content creators, using the expertise of Obviously by VML.
- Ad campaign management: Activation and optimization of TikTok Ads campaigns, using GroupM's advanced capabilities to maximize visibility and conversions.
- Analysis and reporting: Performance monitoring, data analysis and recommendations for continuous improvement.
A dedicated live-streaming studio
To enhance this offering, VML and GroupM are inaugurating a live shopping studio dedicated to TikTok Shop. Equipped with the latest technologies, this space enables brands and designers to produce immersive and interactive experiences, engaging their audience and boosting sales in real time.
TikTok Shop represents a unique opportunity for brands to connect with a new generation of consumers and explore a fast-growing sales channel. Thanks to our integrated approach and expertise in social commerce, we're confident we can help them maximize their impact on this platform.
Social commerce is an unavoidable trend, and TikTok Shop is a key player in this revolution. By combining VML's creative and e-commerce expertise with the power of our network and our media investment capabilities, we offer our customers a complete, high-performance solution for success on TikTok Shop.
With this strategic alliance, VML and GroupM have established themselves as key partners in social commerce in France, supporting brands at every stage of their success on TikTok Shop.
