VML has been named the #5 Network at The One Show 2024, reinforcing its standing as a global creative powerhouse.

The One Show, hosted by The One Club for Creativity since 1973, is recognized for celebrating excellence across advertising, design, and digital media.

This year, VML’s creative initiatives garnered 17 Gold, 16 Silver, and 21 Bronze awards, along with 75 Merit/Shortlist mentions. Among the accolades, VML's innovative "Life Extending Stickers" campaign won both a Green Pencil and a Sustainable Development Pencil, addressing the critical issue of food waste in Colombia, where 6.1 million tons of food are wasted annually, with fruits and vegetables making up 40% of this waste. In collaboration with Makro Supermarkets, the campaign utilized fruit stickers to educate consumers on preventing food waste, suggesting recipes based on the fruit's ripeness, thus extending their life cycle.

Other highlighted campaigns include "Don't Delete Menu" for Wendy’s, which captured multiple Gold awards in Experiential & Immersive and Interactive, Online & Mobile categories, and the "FitChix" campaign for Honest Eggs Co., earning Gold in several categories including Creative Use of Data and Health & Wellness. These campaigns exemplify VML’s ability to merge data-driven insights with creative execution effectively.

Campaigns like "I See Coke" for Coca-Cola and "OREOCodes" for OREO also received multiple awards, showcasing VML’s expertise in integrated and omnichannel marketing.

VML’s outstanding performance at The One Show 2024 not only cements its reputation as a leader in the advertising sector but also highlights its commitment to delivering impactful, culturally relevant campaigns that resonate with audiences worldwide.

Explore the winning work

Life Extending Stickers 16x9

"Life Extending Stickers" by VML Bogotá for MAKRO COLOMBIA: Green Pencil, Sustainable Development Pencil, four Gold, one Silver, and four Bronze

Read More
Dont Delete Menu 600x450

"Don't Delete Menu" by VML Commerce New York and Buenos Aires for Wendy's: Three Gold, three Silver, and three Bronze

Read More
Fitchix WT 1

"FitChix" by VML Melbourne for Honest Eggs Company: Five Gold, one Silver, and two Bronze

Read More
Oreocodes 1

"OREOCodes" by VML Commerce New York for OREO: One Gold, four Silver, and three Bronze

Read More
I See Coke 16x9

"I See Coke" by VML Commerce New York and Dubai for The Coca-Cola Company: One gold and two Bronze

Read More
Dogs without Borders Hero

"Dogs Without Borders" by VML Health New York and São Paulo for French-Brazilian Society of Oncology: Two Gold and two Bronze

Read More
Change the angle 2

"Change the Angle" by VML Singapore for Unilever: One Gold, two Silver

Read More
Waiting to live KV1

"Waiting to Live" by VML London for NHS Blood & Transplant: Two Silver

Read More
Free the Rhythms

"Coke Studio 2023 - Be Who You Are" by VML Kansas City for The Coca-Cola Company: One Silver and one Bronze

Read More
WT com HERO Diagnosti Cookies

"DiagnostiCookies" by VML Health New York for Horaios Dermatology Clinic: One Silver

Read More
FILM Hero 1

"Live Our Way" by VML Bangkok for Boonthavorn: One Silver

Read More
No More Lag

"Anti-Lag Squad" by VML Argentina for Movistar: Two Bronze

Read More
VML Spain Test Betico

"Betis Test" by VML Spain for Betis Football Club: One Bronze

Read More
Absurd Promises 1

"Promises Syndrome" by VML Argentina for Asdra: One Bronze

Read More

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Related Content

Getty Images 1238052951 2
In The Press

Global Oncology Win for VML Health

Led by VML Health, WPP has been appointed as a primary network for AstraZeneca’s global oncology advertising, supporting innovative cancer care
Read More
Forrester CX Strategy Landscape VML Graphic V2 1
In The Press

VML Listed Among 31 Most Notable CX Providers by Forrester

Indulge in the new report by Forrester, The Customer Experience Strategy Consulting Services Landscape, Q2 2024
Read More