VML has developed EVE, an AI-powered conversational assistant, for Kia.

This new service, available via the WhatsApp application, capitalizes on generative artificial intelligence to offer visitors to the Kia stand an unprecedented relational experience.

EVE is a true conversational assistant. After flashing a QR code present on vehicles, product terminals and the reception desk, it will be able to answer all users' questions about the New Kia EV3, just like a Kia Sales Advisor.

Whether it's vehicle specifications, a need for advice, or a request for a test drive appointment, EVE draws on Kia's vast database to guide each user through a fluid, interactive and personalized journey, surpassing the traditional capabilities of chatbots.

With EVE, Kia takes a new step in its relationship marketing strategy, and VML stands out for its cutting-edge technological capabilities, offering advanced solutions that push the boundaries of digital innovation to meet its customers' most complex needs.