VML Leads the Change: Unveiling Guatemala's Digital Future at Reset 2025

Our philosophy is 'Human First.' We are humans creating experiences for humans, ensuring every solution begins and ends with human needs.

Alexander Estupiñan

Managing Director

Juan Mauricio Wurmser presidente y gerente general Ogilvy Guatemala 1536x1024

539286333 1311558174303596 2089492355206512963 n 1024x683

The future isn't just happening; it's being built. And at the recent "Reset 2025" event, VML, alongside fellow WPP powerhouses Ogilvy and Burson (formerly Hill & Knowlton), took center stage to reveal the pivotal trends reshaping Guatemala's business landscape. This wasn't just another conference; it was a collaborative deep dive into the evolving consumer, the accelerating pace of digital transformation, and the strategic evolution of communication itself.

"Reset 2025" served as a critical compass for Guatemalan businesses navigating an increasingly dynamic global market. Each WPP agency brought its specialized vision, collectively crafting a roadmap for innovation and sustainable growth.

The event kicked off with a visionary address from Juan Mauricio Wurmser, a true pioneer in Guatemala's advertising and PR industry, who underscored the profound importance of "Reset 2025" for the nation's economic development.

VML: Engineering Experiences, Empowering People

For VML, "Reset 2025" was a powerful platform to reinforce our commitment to leading Guatemala's digital revolution. As Alexander Estupiñan, General Director of VML Guatemala, highlighted, our mission is clear: to strategically leverage digital platforms, unlock the strategic power of data, and build truly personalized experiences that resonate.

Our philosophy is simple yet profound: "Human First." We are humans creating experiences for humans. Every technological solution we deploy, every digital strategy we craft, begins and ends with understanding and prioritizing human needs. We don't just build tech; we build bridges between brands and people.

At "Reset 2025," we showcased how our robust ecosystem of leading tools, including the comprehensive Adobe Experience Cloud, empowers businesses to create seamless, integrated digital journeys. From advanced e-commerce platforms that drive sales for retailers, to sophisticated Content Management Systems (CMS) optimizing online presence for major corporations, and personalization solutions that deliver the right message to the right user – VML is at the forefront.

We believe digital transformation isn't just about adopting new tools; it's about a fundamental shift in how businesses connect, operate, and thrive. It's essential for competitiveness in a global market, and VML is proud to offer a collaborative, tailored approach to help Guatemalan enterprises overcome technological and cultural challenges, ensuring their digital future is not just efficient, but also deeply human.