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Forrester’s The Customer Relationship Management Marketing Services Landscape, Q3 2025 profiles 28 notable providers helping brands maximize the value of their first-party data — with VML included among them.

The report outlines how CRM marketing services can help B2C marketers:

  • Infuse data across the customer lifecycle
  • Connect insights to activation through aligned data and tech
  • Deliver the right message in the right channel at the right time

As CRM marketing services continue to mature, the market now blends data strategy, analytics and tech management, with growing overlap in loyalty, paid media and digital experiences. VML remains committed to helping brands create connected, data-driven interactions that deliver measurable business outcomes.

Read the full Forrester report – available to Forrester subscribers and for purchase here.

This recognition from Forrester affirms our mission to help brands humanize customer relationships at scale – connecting data, creativity and technology to deliver personal experiences that drive real business impact.

Ben Geheb

Global Chief Experience Officer, VML

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here .

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