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VML roars at Cannes Lions 2025 with 6 awards, including 2 Gold!

A historic performance placing VML among the top 5 most awarded French agencies, with AXA named Creative Brand of the Year.

Published Date
Jun 27, 2025

Cannes Lions 2025 marked a major milestone for VML: 6 Lions awarded, including 2 Gold, and a spot among the top-performing French agencies of the year.

These awards are the result of exceptional collaborations with iconic brands:

  • AXA: 2 Gold and 1 Bronze
    This achievement led to AXA being named Creative Brand of the Year — a first for a French brand — and we are proud to have contributed to this historic moment.

  • COLGATE: 1 Silver

  • COCA-COLA: 2 Bronze

  • SUN & Dany Brillant: multiple shortlists for The Brillant Clash, ranked in the top 10% of campaigns worldwide.

These recognitions reflect more than creative success — they celebrate our creative excellence, collaborative spirit, and ability to elevate brands on a global stage.

And to top it all off: our global network WPP was named Creative Network of the Year 🌍

Congratulations to all the teams and partners who made these achievements possible.

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