VML TALKS 5

VML TALKS #5

Build your Content Supply Chain!

Published Date
Feb 12, 2026

Understand the challenges of the content supply chain and make the right choices in 2026!

According to a VML 2024 study, 81% of leaders consider scaling content strategies and the lack of centralised control to be almost insurmountable obstacles. In a context of accelerated production driven by GenAI, and faced with exploding demand (channels, personalisation, market) that is overwhelming teams, scaling up is a necessity: join us and Hogarth, the world's leading production agency, to understand the challenges of the content supply chain and make the right choices in 2026!

Partners, make or buy, technological choices, governance, AI integration and scaling up: Vincent Druguet, CEO of VML - the world's leading creative agency - and Michel Benhamou, COO of Hogarth - the world's leading production agency - will break down these topics for you through concrete examples.

VML TALKS Dites adieu aux content factories et construisez votre Content supply chain 20260212 100005 UTC Meeting Recording

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