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WPP Game-Changing Meetings 2026

From transaction to emotion. How does the retail experience drive your growth?

Published Date
Jun 11, 2026

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On Thursday, May 28th, WPP, VML and cba came together for one of our much-anticipated "Game-Changing Meetings" : a dynamic gathering designed to spark bold conversations and fresh perspectives.

This edition was built around VML's landmark report Tomorrow's Commerce 2026, setting the stage for a thought-provoking discussion on one central question:

How does the retail experience drive your growth?

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