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News

Behind the Brand: Mutato

Redefining Brand Building with a Social-First Approach and a Culture of Creativity

In The Press

Dove Men+Care “hacks” other brands’ billboards to promote its new deodorant

Developed by VML Argentina, the campaign placed advertisements next to existing billboards for brands like Hellmann's, Skip, and On City across Buenos Aires

In The Press

Teachers Mutual Bank Celebrates Australian Teachers in Latest Brand Campaign via VML

Teachers Mutual Bank has today launched a new brand campaign reaffirming its purpose as a member-owned bank for Australia’s teaching community

In The Press

stc, VML Riyadh Break Comms Barriers for Autistic Gamers with The Social Decoder

A smart tool that translates complex comms jargon used by gamers into autism-friendly, pressure-free language

In The Press

Open on Sunday? Wendy's takes a shot at Chick Fil A outside Falcons game

VML and Wendy’s stepped in to save game day with a tailgate experience featuring Chicken Tendys, Hot & Crispy Fries, and exclusive gameday swag

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VML UK Names Joe Petyan Chief Executive Officer

Joe most recently serving as WPP global client lead on both HSBC and Haleon

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For Humans, By Humans

A mini-documentary series celebrating the people and stories behind VML's impactful campaigns

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Behind the Brand: Barrows

Barrows has over 40 years of expertise in transforming commerce experience for brands and retailers with innovation, precision and craft

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In The Press

These 10 Brands Officially Got Gen Z’s Attention In 2025

In AdWeek, Hill’s Pet Nutrition took third place with their heartfelt “Because You’re Only Human” campaign, created by VML US

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Epica Awards 2025: VML Earns 12 Honors, Including 2 Gold

VML secures 2 Gold, 3 Silver, 4 Bronze, and 3 Shortlists at the Epica Awards, showcasing creative excellence across multiple campaigns

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Web Excellence Awards Honor VML and Ford for SEO Achievement

VML and Ford receive recognition in the SEO category for the redesigned Ford Accessories site, delivering measurable gains in organic performance

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In The Press

VML Czechia’s KitKat Phone Break Named One of the World’s Best OOH Ads

Recently ranked #31 by The Drum, it cleverly updates the classic slogan for today’s smartphone era

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Nothing Without Us Awards Honor Breakthrough Disability Inclusion Efforts

VML’s Josh Loebner named Change Maker of the Year as Sound Sites earns honors for advancing accessible, authentic disability representation in global marketing

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In The Press

The Irish National Lottery Strikes Festive Chord as Christmas Campaign Hits Heart-Warming High Note

Created with Folk VML, this campaign brings a warm, human story to screens at a time of year when generosity of spirit feels especially meaningful

In The Press

The Holiday Ads Worth Watching in 2025

ADWEEK rounds up notable seasonal spots, featuring Ford's "Naptime" by VML

In The Press

VML Thailand and Netflix Launch Stranger Things Recap Cassette Ahead of Final Season

The immersive ’80s-inspired audio experience revisits Seasons 1–4, letting fans relive every twist, laugh, and synth-filled moment before the epic conclusion