Tomorrow's Commerce
In The Press

Top trends set to transform retail beyond 2024

VML experts share trends set to shape the retail industry over the next ten years
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Tomorrow's Commerce 24 front cover image
News

Tomorrow’s Commerce

The top trends to transform retail beyond 2024
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Jeff Geheb and Neil Stewart
News

VML Promotes Jeff Geheb to Global Executive Lead for Enterprise Solutions

Geheb will take on dual roles at VML as Global Executive Lead Enterprise Solutions and Global Chief Experience Officer
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Woman shops in department store
In The Press

The Consumer IS The Product (And Other Marketing Truths For 2024)

Beth Ann Kaminkow explores how brands and leaders grow in a modern commerce world
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Stephan Pretorius talking to Ben Crudo
News

VML becomes WPP’s Global Shopify Centre of Excellence

In October 2023, Shopify announced a bold new global partnership with WPP
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Digital Transformation Five Insider Tips for Unlocking Success
In The Press

Mediaweek’s A to Z of 2023: E is for e-commerce

As Mediaweek looks at the biggest trends, events, platforms and brand for 2023, Jon Bird takes on ecommerce
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Fluffy coats on a coat rack
In The Press

How algorithms determine what you'll buy for the holidays — and beyond

Beth Ann Kaminkow on what retailers' use of algorithms means for holiday shopping
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Laura Mignott
In The Press

Making a big impact with a small budget this holiday season

It doesn’t have to cost a fortune to bring a smile to people’s faces and create positive associations for your brand
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General Mills augmented reality game
In The Press

General Mills Lets Shoppers 'Creep to a New Beat' in AR Cereal Game

To celebrate Halloween, General Mills launched an augmented reality game ft. Carmella Creeper, the newest character in General Mills’ Monster Cereal lineup
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Holiday shopping bags
In The Press

Campaign Chemistry: Tyler Murray

Tyler Murray chats about holiday shopping trends and the future of commerce at VML
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Drizly
In The Press

Drizly asks ‘What’s It Gonna Be?’ with game show campaign, gift registry

Uber-owned alcohol e-commerce platform Drizly unveils a humorous new campaign to help consumers find the right drink at the right time
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Microsoft Teams image 2
In The Press

How to Succeed with B2B Marketing in Digital Era

Explore the dynamic of B2B marketing in the digital age and mastering the art of delivering compelling content in a data-driven world
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Girl looking through shopping window
In The Press

Understanding shopper mindsets this Christmas

Michelle Whelan looks at how brands and retailers can maintain momentum through to December and what else can they do to maximize visibility and interest
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Yellow award on a blue background
In The Press

A Woman of Excellence

Julianne Hudson, SVP Marketing Science, has been recognized by The Path to Purchase Institute's 2023 Women of Excellence Awards
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Omnishopper logo
In The Press

2023 OmniShopper Awards Winners

Our US team picked up two wins in the Collaborative category at the 2023 Omnishopper Awards
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Biuro prasowe
News

VML Poland's #2 Creative Agency 2023

VML won 11 Swords at the KTR and was recognized as the second most creative agency in Poland, securing a spot in the TOP2 for the sixth consecutive time.
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