Woman to Watch Colombia, Angelica has garnered a reputation as one of the most esteemed professionals by advertisers in Scopen’s Agency Scope Colombia. She also received a recognition for her role as a catalyst of change within the Industry by UCEP, and for Agency Lead by P&M Magazine. With a background as a Publicist and a Master’s Degree in Digital Business, she holds a Specialization in Strategic Marketing. With +20 years of experience, her expertise encompasses business transformation and communication strategies across Digital Media, Traditional Media, and Marketing Technologies. Joining VML Colombia as CEO, she oversees the integration of Creativity, Consulting, Technology, and Martech, all under one single strategy. Prior to her tenure at VML, she worked at Dentsu Creative as Chief Executive Officer, leading Culture, Reputation, Growth and Profitability throughout Colombia. 

Angelica also contributed her talent for over two decades within multinational corporations as Wunderman Thompson, DDB, Y&R, JWT, and Mutato. Her accomplishments within includes leadership as General Manager Mutato Colombia, Growth Latam for Wunderman Thompson and VP for Growth Colombia in WT and JWT. As CEO for VML Colombia, Angelica is an authentic leader who prioritizes creating structural and cultural conditions for teams to achieve their fullest potential. Her approach integrates financial rigor with strategic vision, combining profitable growth with a contemporary organizational culture that attracts and retains top talent. She stands out for her role as a catalyst for change within the industry, driving significant transformations that transcend the organization and benefit the Colombian advertising ecosystem.