Chafic was appointed Chief Creative Officer for VML MENA in January 2024, responsible for the agency’s overall creative product and reputation.

Prior to that, he was the Chief Creative Officer of Wunderman Thompson MENA.
He has worked with many of the world’s biggest brands – Unilever, Nestle, Ford, Audi, STC, HSBC, Coke, Kraft, Red Bull to name a few.

Chafic’s journey started in 1992, when he graduated in Commercial Arts at the American University of London. Soon after, he joined JWT Beirut as Graphic Designer, moved back to London 3 years later to assume the Junior Art Director position at TMI-JWT London.

Chafic returned to where it all began, JWT Beirut, this time as Co-Creative Director for 3 years, and then held the role of Executive Creative Director at JWT Dubai in 2002, where his relentless dedication and spirit changed the game forever, turning the Dubai office into the region’s most awarded agency for 5 consecutive years, winning more than 300 trophies for effectiveness & creativity at global and regional award shows. (Cannes Lions, One Show, D&AD, Clio, Dubai Lynx, Effie..)

In 2010, Chafic pioneered an equally major transformation when he also took charge of JWT Riyadh as Executive Creative Director. With a series of trailblazing work, he helped make JWT KSA the most awarded and effective agency in Saudi Arabia since 2010.

To date, Chafic is one of the most awarded creatives in the MENA region.

In 2023, he was an integral part in helping make the Saudi office “The agency of the Decade” and the “MENA Network of the Decade”, and contributing towards winning the first-ever Cannes Lions Grand Prix for KSA.

A leading figure in the advertising industry in the region, he served as a judge for various award shows such as D&AD, Dubai Lynx, MENA Effie, NYF… and a regular guest speaker at universities, award shows & key events.