James is a Global Client Partner and EMEA B2B Practice Lead at VML. He overseas the client development and growth strategies for Microsoft, BT and other key clients across EMEA. His passion is rooted in building creative ideas in B2B that disrupt the category conventions.   

He works within digital, content, thought leadership, tech, CRM & advertising. He has built a content and production agency and worked across all communication channels giving him a rounded integrated viewpoint. James leads the VML X LinkedIn relationship which is considered to be their leading creative agency partnership in driving creative excellence, platform knowledge and new data product propositions for our clients.