As CEO of VML in Asia, Yi-Chung is focused on managing the agency’s regional growth through cross-discipline integration, planning and organizational strategy.

Prior to 2018, Yi-Chung developed one of China’s most sought after digital marketing agency – im2.0 – which was later acquired by VML and became VML China under Yi-Chung’s continued leadership. Prior to that, Yi-Chung was a marketing VP at PepsiCo Greater China, where he managed its portfolio of sparkling brands and led marketing strategy, insights and innovation functions. Yi-Chung was also previously a principal strategy consultant at Monitor Group, where he guided major international companies on their growth strategies in Asia.

Yi-Chung graduated from the London School of Economics and Political Science with a master’s degree in econometrics and mathematical economics.