Privacy Policy

As a member of the WPP Group, one of the world’s largest communications service groups, VML Tokyo (hereinafter referred to as VML Tokyo) provides valuable and excellent work to our clients based on our management philosophy and rules. Recognizing that personal information is our information asset as well as an important asset of our clients, we at VML Tokyo has established and shall endeavor to implement the following privacy policy.

  1. VML Tokyo has formulated codes and standards on the management system for personal information protection and properly applied them to all personal information handled in the course of business in order to comply with laws and regulations, governmental guidelines and other standards pertinent to personal information protection.
  2. VML Tokyo shall clearly define the purpose of use within the scope necessary for performance of business, and acquire, use and provide personal information in an appropriate manner. We shall use the personal information obtained only within the scope of the purposes of use and shall take necessary measures to prevent malicious use.
  3. In the event that VML Tokyo outsources all or part of the business activities handling personal information, we shall select the outsourcing company in accordance with our own criteria to determine whether the outsourcing company can meet an adequate level of protection, and appropriately manage it by contract.
  4. VML Tokyo shall take reasonable preventive actions against risks including unauthorized access to, loss, destruction, alteration and disclosure of personal information. If any issue arises, we shall properly take corrective actions.
  5. In the event that VML Tokyo receives any complaints and inquiries on personal information, or any requests from an individual for disclosure, correction, deletion, suspension of use of his/her personal information, we shall respond without delay.
  6. VML Tokyo shall endeavor to review and improve our management system for personal information protection on a constant basis.

Date of enactment: December 15, 2005
Last revised: May 16, 2022
VML Tokyo
Akira Suzuki
Chief Executive Officer


Accredited Personal Information Protection Organization Administrative Office
Yebisu Garden Place 30F, 4-20-3 Ebisu, Shibuya-ku, Tokyo 150-6030, Japan
TEL:03-3280-9500 (From 9:00 to 17:00 on weekdays) FAX:03-3280-9547 (24/367)
<Personal information manager> Takuya Mori, Chief privacy officer

PERSONAL INFORMATION COLLECTION AND USE

[Purpose of use of personal information]
Type of personal information: Information on event/promotion participants

Purpose of use: Data analysis on participants, offering of prizes/gifts
Category of Disclosure: Non-disclosure

Type of personal information:
Information on executive officers and employees of clients (advertisers, etc.) and outsourcing companies
Purpose of use:
Business communication, negotiation, invoicing/payment, information management of client/outsourcing companies
Category of Disclosure: Disclosure

Type of personal information: Customer information, including clients
Purpose of use: Business communication, contract fulfillment, call of duty
Category of Disclosure: Disclosure

Type of personal information: Business card information
Purpose of use: Business communication
Category of Disclosure: Disclosure

Type of personal information: Information on inquiries/opinions
Purpose of use: Response to inquiries / opinions
Category of Disclosure: Disclosure

Type of personal information:
Employee and prospective employee information, including permanent, temporary, and part-time employees
Purpose of use: Human resource management, tax affairs/accounting, recruiting
Category of Disclosure: Disclosure

Type of personal information: Information on consumer survey respondents
Purpose of use: Analysis of consumer survey results, offering of rewards
Category of Disclosure: Disclosure

Type of personal information: External open information/purchase information
Purpose of use:
Our services and associated businesses, the introduction of our services, event/promotion announcement, consumer survey, and data analysis
Category of Disclosure: Disclosure

[Measures taken for the safety management of retained personal data]

Establishment of the Basic Policy
Our privacy policy is published on our website

Establishment of Regulations
We have established regulations for each phase of information acquisition, use, provision, and disposal, including handling methods, the person in charge, and their duties, and we review them regularly.

Organizational Safety Management
Regular self-inspections and internal and external audits are conducted.

Personnel Safety Management
We obtain confidentiality pledges from employees and provide regular employee training.

Physical Safety Management
Control of areas where personal information is handled and preventing equipment/electronic media theft are implemented.

Technical Safety Management
We have a system in place to protect against unauthorized access from outside.

External Environment Assessment
Personal information is stored using cloud services
The data centers for the cloud services are in Japan and overseas
We verify that such cloud services have appropriate access control and assess the personal information protection systems in these countries and regions

[Provision of personal information to third parties]
We will not provide your personal information to any third parties except as required by law.

[Outsourcing of personal information handling]
In order to provide better service to our customers, we outsource some of our business operations and may entrust our customers' personal information to an outsourcing company. In such cases, we select an outsourcing company that is deemed to handle personal information appropriately and require them to implement appropriate management of personal information by stipulating in contracts and other agreements the matters necessary to prevent the leakage of personal information.

[Voluntary nature of providing personal information]
The provision of your personal information to us is voluntary. However, please understand that if you do not provide personal information, we may be unable to provide our services.

[Procedure for disclosure request]
If you or your representative would like to request notification of the purpose of use, disclosure, correction, addition or deletion, suspension of the use of the personal information we hold, or restriction of passing it to third parties (hereinafter referred to as "request for disclosure”), please contact us at the following address. In such cases, in order to prevent the leakage of personal information or rewriting of information, we will ask you to submit documents and materials that enable us to verify your identity and respond to your request as prescribed in our procedures. This procedure applies to retained personal data whose category of disclosure is "Disclosure" in [Purpose of use of personal information] described above.

[Name of the certified organization for personal information protection and contact information for filing complaints]
If you find inadequacy in our management of personal information, you may file complaints to us first. However, if you are not satisfied with our response, you may file complaints to the above-certified organization for personal information protection.

Japan Institute for Promotion of Digital Economy and Community (JIPDEC)
Accrdited Personal Information Protectoin Organization Administrative Office
Roppongi First Building, 1-9-9 Roppongi, Minato-ku, Tokyo 106-0032
03-5860-7565 / 0120-700-779

If you have any questions, complaints, or concerns about the personal data we have retained, please contact the following:
Complaints and Consultation Inquiries Desk for Personal Information
Yebisu Garden Place 30F, 4-20-3 Ebisu, Shibuya-ku, Tokyo 150-6030, Japan
TEL:03-3280-9500 (From 9:00 to 17:00 on weekdays) FAX:03-3280-9547 (24/367)
<Personal information manager> Takuya Mori, Chief privacy officer

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.