Customer Lifecycle Orchestration
MoEngage & VML: Igniting Insights‑Led Customer Engagement at Scale
Powering personalised, AI-driven customer experiences and measurable growth across every channel.
In today’s dynamic digital landscape, brands must go beyond transactional interactions - they must engage customers with context‑rich, personalised experiences that build loyalty, conversion, and lifetime value.
VML’s strategic partnership with MoEngage brings together our deep marketing and technology expertise with MoEngage’s insights‑led customer engagement platform - empowering brands to drive real‑time, cross‑channel engagement and growth across the customer lifecycle.
Together, we help organisations bridge data, automation, and experience to deliver seamless engagement journeys from awareness to advocacy.
What MoEngage Does
MoEngage is a leading Customer Engagement Platform (CEP) built for marketers and product owners seeking agile, actionable insights and personalised communications.
The platform enables brands to:
- Understand customers through real‑time behavioural analytics
- Activate AI‑driven segmentation and automation across channels
- Orchestrate personalised journeys that convert, retain, and delight audiences at scale
- Drive sharper insights and continuous optimisation through advanced analytics dashboards
How VML Amplifies MoEngage
VML is one of MoEngage's top strategic partners, with team members certified in MoEngage’s migration, implementation, analytics, and campaign management services.
VML+MoEngage: Driving Growth Across Industries
VML partners with leading retail, DTC, CPG, travel, hospitality, fintech, and B2B brands to unlock growth through MoEngage. We specialise in customer engagement strategy, lifecycle marketing, personalisation, CRM enablement, and omnichannel orchestration. By combining deep industry expertise with MoEngage’s powerful insights and automation, we help brands deliver smarter engagement, improve retention, and drive measurable business growth.
Our verticalised approach ensures tailored, outcome-driven engagement strategies across industries.
CPG & Retail:
Personalised, omnichannel engagement across app, web, store, and loyalty to drive conversion and repeat purchase.
Travel & Hospitality:
Real-time lifecycle orchestration to boost bookings, retention, and in-journey engagement.
Fintech & Financial Services:
Contextual communications, behavioural nudges, and compliant customer journeys that drive trust and usage.
DTC & Consumer Brands:
Rapid experimentation, audience segmentation, and lifecycle automation to accelerate growth.
B2B:
Account-based engagement and intelligent lead nurturing across digital touch points.
Solutions & Use Cases
Personalised Cross‑Channel Campaigns
AI‑Powered Engagement & Segmentation
Retention & Loyalty Enhancements
Introducing WPP Open
WPP Open is our intelligent marketing operating system. It's powered by AI and brings together all of WPP's services, technology, and data into one unified platform. It's how WPP's network of agencies collaborate more effectively with global clients and leading technology partners to deliver highly optimized and transformative marketing solutions. WPP Open helps us elevate the brand experience, push the boundaries of creativity, and drive measurable growth.
We provide a single source for data, tools, and technology that sharpens insights, streamlines planning, and enhances daily work. This fuels collaboration, drives innovation with AI and analytics, and solves complex client challenges across every marketing touchpoint.
VML empowers MoEngage users to maximize their ecosystem, leveraging data and technology to dismantle silos and create cohesive brand experiences that accelerate customer lifetime value.
Our legacy as VML: Where creativity meets enterprise solutions
VML has always put people first—long before "customer-centric" became a buzzword. With roots in creative marketing and brand experience, we understand behaviour in ways traditional SIs can't. Personalisation at scale isn't new to us—it's in our DNA.
As a creative agency turned global enterprise partner, we've been shaping customer-first experiences for decades. Our foundation in brand, content, and design gives us a unique edge in building Salesforce solutions that feel human.
Creative Heritage
Personalisation is second nature to us—we've built entire brands around it.
Enterprise Precision
2,500+ implementations with deep cross-cloud capabilities.
Customer-Centric by DNA
We bring decades of consumer behaviour understanding to every solution.
Scalable Global Delivery
Flexible, nimble teams that deliver measurable impact across markets.
Trusted by Leading Brands Worldwide
MoEngage is trusted by over 1,350 global consumer brands and serves billions of customer interactions monthly.
Together, VML + MoEngage empower enterprise teams to transform engagement from a series of campaigns into continuous, customer‑centric experiences that drive real results.
Ready to Transform Customer Engagement?
Connect with VML’s MoEngage specialists to explore how your brand can unlock deeper insights, stronger engagement, and sustainable growth.
