Baileys Sound Scales

Removing the need for guestimates and measures, customers can simply visit SoundScales.Baileys.com on their mobile device and tap the prompt to ‘Listen’. When someone blows gently over the top of the Baileys bottle Baileys Sound Scales will not only tell them how much Baileys they have left in their bottle but will suggest some deliciously indulgent treat recipes with what remains, including Baileys Brioche French Toast, Baileys Cheesecake, Baileys Espresso Martini and the seasonal Baileys Easter Shake.

After the festive period where Baileys sees a surge in purchase and consumption, the iconic bottle and much-loved brand can often be hidden away in the alcohol cabinet out of sight and out of mind. With Sound Scales, Baileys playfully turns a business challenge into an opportunity to inspire and delight consumers with treat inspiration and discounting offers in an innovative way. Our solution is the perfect culmination of our creative capability, linking brand experience, customer experience and commerce. It’s exciting to see Baileys continue to trial new technology to inspire its customers to try new recipes in this way.

Debbie Ellison

Chief Commerce Officer, VML UK

The Baileys bottle is iconic, versatile and timeless, but consumers struggled to tell how much Baileys was left inside.

We wanted to turn this business challenge into an opportunity to inspire and delight consumers with treat inspiration and discounting offers in an innovative way.

We developed a bespoke web-based app that records the sound waves created by blowing over the bottle to determine what’s left in your Baileys bottle with accuracy levels to approximately 50mls.

A unique audio innovation that tells consumers what is left in their bottle and suggests delicious treats they can create with it

Debbie Ellison

Chief Commerce Officer, VML UK

Challenge

Inspiration

Idea

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