Imagine a wardrobe that does more than just dress you up—it arms you with the knowledge to navigate the digital marketplace safely. The "Be Safe Collection" isn't just a fashion statement; it's a shield against the rising tide of online scams. Dive into the story of how a clever clothing line turned everyday fashion into a fortress of fraud awareness.
Be Safe Collection
Fashioning safety with a crusade against online scams
Client
- Česká spořitelna
Office
- Prague
Being a safe and trustworthy bank is one of the core values of our brand. Security is one of the fundamental pillars of financial health. We know that people are mostly deaf to generic advice, they don't perceive it. It might seem that the topic of security does not concern young people, but young people are also at risk, precisely because they are online so often. We tried to get the idea to young people in a form that interests them and through faces they listen to.
Monika Ježková
Digital Engagement Expert, Česká Spořitelna
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Awards
2023 Golden Drum Festival
Creative use of Media - Social Platforms
Bronze
ADC Czech Creative Awards
Media: Creating media
Stříbro/2023
ADC Czech Creative Awards
Social: User participation
Bronz/2023
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