Coca-Cola wanted to build relevancy, drive credibility and connect with Gen Z through their #1 passion point: music. Launching their new music platform, Coke Studio and their Summer of Music campaign, Coca-Cola invited attendees of four summer music festivals (US and Canada) to a meaningful and uplifting IRL experience where consumers could make their own music through the simple act of play - all the while introducing them to Coke Studio.

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