The Credit Union came to us with a problem. Despite being the most trusted brand in the country (in stark contrast to their financial institution competitors), it wasn’t enough to combat customer apathy. They needed to increase loan enquiries but struggled to shift the perception as an organisation with antiquated product offerings - with many of their branches not offering services such as online banking, or ATM functionality.
They needed a way to ring out an alarm bell for customers they felt were sleep-walking into loan offerings from banks without fully considering the potential benefits of other financial institutions.