Driving new revenue growth for a global CPG

Amazon DSP: growing portfolio revenues, whilst leaving your competitors guessing how!

Office: Luxembourg

Client: Global CPG

Challenge

This global CPG organisation gave VML the challenge of countering the saturation effects of Paid Search to build awareness and grow New-to-Brand Customers through Amazon Advertising.

Solution

We used Audience and Category Insights within DSP to

Determine market size
Discover customer behaviours
Identify look-alike audiences

With this intel, we could target consumers at all stages of the purchase cycle, from Awareness to Consideration and Purchase.

Growth

2.37 ROAS (vs 1.34 ROAS for the category)
+700k unique users
56% increase in New-to-Brand Customers
+311% increase in orders vs. previous year

From initial ‘Paid Search only‘ scope, we added DSP to boost brand building efforts and generate lower-funnel revenues across the client’s portfolio.

311%

Increase in orders vs. previous year

2.37

ROAS vs 1.34 ROAS for the category

56%

Increase in New-to-Brand Customers