Schweppes Flavor of the Quarter
Experience always wins
Everyday Absurdity
While everything is chaotic; SWVL is only logical
- Office
- Egypt
- Client
- Swvl
Challenge
Launch a new Transportation service in a market of either public/cheap or private expensive.
Inspiration
Youth in Egypt highlighted on negativity to ask for an improved standard of living.
Idea
while everything is chaotic; SWVL is only logical.
Growth
SWVL launched in Egypt with a commuting model that is more expensive than the public transportation creating a challenge to convince most Egyptians who belong to a low SEC to use it. SWVL was positioned as a wakeup call for people to stop accepting inhumane methods of transportation even if it is cheaper and choose the more logical and comfortable option.
