Schweppes' core audience was slipping. We didn't just reverse it; we leveraged 240 years of heritage to reposition it as the definitive icon of taste and sophistication.
Schweppes Flavor of the Quarter
Experience always wins
Client
- Schweppes
Office
- Egypt
What excited me most about this campaign was that we didn't invent a new story for Schweppes. We uncovered the one it had been telling for 240 years. 'Experience Always Wins' wasn't a slogan; it was the brand's truth.
Mohamed Fouad
Executive Creative Director
In a world driven by trends, real connection is getting lost. People aren’t looking for what’s popular, they’re searching for the wisdom and guidance that only true experience can provide; the experienced ones.
Because connecting more meaningfully with people who bring experience is a chance to continue their own personal growth, to learn, and evolve.
When people face tough choices, big challenges, or dream big, they naturally look to those who've been there, done that, and truly lived it: the experienced ones.
Schweppes is no different. Since 1783, we've been expertly crafting sparkling drinks. Every bottle isn't just about taste; it's about experience. To show this, we brought in two well-known Egyptian personalities. Each was famous for being an expert in a certain area of life. We put them in different situations where their experience clearly made all the difference. In the end, we proved our simple point: Experience Always Wins.
During the first two weeks after launch, the campaign copies received 33.2M, 12.4M, 8.7M, and 4M views respectively.
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