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Fanta Mystery: The Most Fun and Spooky Halloween is Here!

An unmissable campaign with new flavors, exclusive experiences, and the enigmatic world of Beetlejuice.

Client

Fanta

Office

Brazil

This Halloween, Fanta invites you to step into a world full of mysteries, fun, and spooktacular surprises! With enigmatic flavors and themed packaging inspired by the world of Beetlejuice, the brand turns Halloween into an unforgettable experience. Get ready to enjoy the first-ever horror mini-series created for TikTok, "Mystery on Board," and unlock exclusive content through the packaging. Get ready for a Halloween like never before!

Create an authentic and fun connection with young audiences during Halloween, leveraging the release of the movie Beetlejuice Beetlejuice and Tim Burton's enigmatic universe. The challenge is to translate Fanta's spooktacularly fun energy into actions that drive engagement on digital platforms, especially TikTok, and at the point of sale, spotlighting the new themed flavors and exclusive experiences.

Inspired by Beetlejuice's gothic and quirky style, Fanta turns Halloween into a multisensory celebration, bringing mystery, humor, and innovation. The partnership with Warner, exclusive flavors, and the "Mystery on Board" mini-series demonstrate the brand’s deep understanding of young consumers, embedding itself in pop culture in a creative and surprising way.

Create a 360º interactive experience that bridges digital and physical worlds. Alongside the TikTok mini-series, propose challenges like the "Beetlejuice Call" (consumers say "Beetlejuice" three times in a creative video to unlock surprises). At points of sale, QR Codes on packaging could lead to exclusive content and an augmented reality filter that transforms users into movie characters.

The campaign has the potential to boost Fanta's market share during the Halloween season, positioning it as the go-to beverage for fun and spooky moments. The TikTok mini-series could generate millions of views and engagements, increasing brand recall and limited-edition flavor demand. In the long term, this strategy strengthens emotional connections with young audiences, creating lasting memories tied to Halloween and Fanta.

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