To celebrate 125 years of motorsport history, Ford needed more than a showcase—they needed a roar. At the FIA World Endurance Championship (WEC) in São Paulo, VML transformed Ford’s racing heritage into a tangible, high-octane experience. By seamlessly bridging the physical thrill of the track with real-time digital storytelling, we put fans in the driver’s seat, redefining what it means to connect with a legendary brand.

FILME WEC 2026 1

The FIA World Endurance Championship (WEC) is one of the most prestigious motorsport events in the world, famous for its grueling tests of speed and stamina. For Ford, the São Paulo race was the ultimate stage to celebrate a monumental milestone: 125 years of Ford Racing. The challenge was to make this grand heritage feel physical, modern, and accessible to the everyday consumer. VML was fighting against the traditional, passive "car show" setup. We needed to break down the barrier between elite motorsport and the public, turning a historic milestone into an active, emotional, and unforgettable experience for fans both at the track and at home.

Motorsport is not just about engineering; it is about adrenaline, history, and shared passion. We realized that while only a select crowd could feel the physical rumble of the engines at the Interlagos track, millions of fans at home shared that same racing heartbeat. The key insight was to treat the physical event not as a destination, but as a broadcasting hub. By capturing the raw emotion of Ford Racing in real-time and feeding it directly into social channels, we could create a unified, 360-degree arena where the physical and digital crowds fueled each other’s excitement.

VML designed and executed an integrated, multi-sensory experience that celebrated 125 years of Ford Racing. On the ground, we built a physical space that materialized the power of Ford’s racing DNA, allowing fans to touch, feel, and breathe the brand's competitive spirit. Simultaneously, we launched a real-time digital engine. Through Ford Brasil’s social channels, we broadcasted the energy of the track instantly, utilizing dynamic content, live reactions, and behind-the-scenes access. It was a simple yet powerful formula: physical immersion meets instant digital connection, ensuring no fan was left behind.

The campaign successfully drove Ford Racing off the heritage pages and directly into the hearts of a new generation. By turning a historic anniversary into an interactive celebration, we deepened the emotional connection between Ford and its audience. The integrated strategy proved that heritage is not just about looking back—it is about driving forward. Ford dominated the conversation during the WEC weekend, transforming casual motorsport viewers into passionate brand advocates and setting a new benchmark for how Ford connects with its community in Brazil.

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Related Content

A boy in baseball gear playing little league
Ford

Little League

VML Detroit steps up to the plate to show the benefits of Ford Mobile Service
Read Case Study
Lose Yourself to Find Yourself
Ford

Lose Yourself to Find Yourself

Today’s high-achievers (whom Ford calls Refined Rulers) are constantly bombarded by the mundane stressors of modern life.
Read Case Study