In a world marked by rapid change and growing uncertainty, Generali’s new global platform, Here. Now., shifts the conversation from abstract futures to meaningful action in the present. Built around real moments and human stories, the campaign repositions insurance as a trusted partner for today—not just tomorrow.
Here. Now.
Redefining the role of insurance.
Client
- Generali
Office
- London
As the world faces economic instability, climate anxiety, and digital transformation, long-term planning has become more complex and emotionally distant for consumers.
Generali needed a way to reconnect insurance with real life—demonstrating relevance not just in crisis, but in everyday decisions.
Traditional insurance marketing often projects reassurance into a distant future. But trust is built in the present. By turning attention to the ‘now,’ the opportunity emerged to position Generali as an active, empathetic presence Lifetime Partner in people’s lives, helping and empowering them to navigate today’s realities with confidence and care.
he idea behind Here. Now. is simple but powerful, a universal truth: the future is only built in the present. The platform moves away from abstract promises and instead grounds the brand in the everyday realities of its customers celebrating the moments that matter.
Shot using authentic photography and documentary-style filmmaking, the campaign captures real people in real situations, reflecting the emotions of life as it’s lived.
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