KFC Bone Tie

Launched on International Dog Day 2023, the "KFC Bone Tie" campaign revolutionized pet safety and sustainability in a paw-some way! Celebrating our beloved furry companions and addressing the longstanding concern of chicken bone hazards with a creative twist.

As the leading fried chicken brand that makes everyone's mouth water, we may have tempted many people to give their dogs chicken bones. This International Dog Day, we went to market determined to raise awareness on the harmful effects of giving cooked chicken bones to dogs, and to replace this instead with the world's first dog snack — made with love from our KFC chicken bones!

Suhayl Limbada

Chief Marketing Officer, KFC Thailand

Creating a safe treat for pets while promoting environmental responsibility by repurposing waste into useful products.

By dropping leftover chicken bones in dedicated "Bone Collector Boxes" at KFC restaurants, customers contributed to creating more Bone Ties for furry companions. In return, they received a complimentary Bone Tie for their pets, fostering a sense of community engagement and appreciation.

The campaign garnered widespread attention and participation, with pet owners across social media sharing heartwarming moments of their furry friends enjoying the safe and stylish KFC Bone Tie. The hashtag #KFCBoneTie became a symbol of pet safety and sustainable practices, spreading the message far and wide.