The campaign builds on Liberty's "Contigo Siempre" success and targets the unique joy of the Puerto Rican holiday season 2025.

In a very busy Holiday season, competitors offer very functional, retail offers  featuring generic device deals and lack seamlessly integrated fixed and mobile service value.

The campaign is inspired by the authentic joy, deep connections, and cultural significance of the Puerto Rican holiday season.

The core idea is a dual strategy to win minds (value) and hearts (joy), positioning Liberty as "the glue" for a "Limitless Christmas."

Execution involves special fixed/mobile deals, free accessories, and highlighting reliable network, Smart WiFi, and KeepOn. The campaign uses specific "Boyfriend" and "Gamer" spots and features an exclusive 30-day money-back guarantee.
Lib GAMER 30ss 2997

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