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The iconic Mustang emblem comes to life to present the firm's new electric model in Puerto Rico.
Electric vehicles lack the credibility to impress drivers when it comes to performance. The Ford Mustang is the classic American muscle car, known for generating excitement as soon as you step on the accelerator. The campaign must communicate that the new electric Mustang Mach-E keeps alive that authentic heritage of performance that the consumers know and love.
Electric cars have a lot of good qualities, but strength and acceleration performance have yet to impress drivers.
The emblematic Mustang horse logo comes to life to communicate that the same classic and robust model is now available in a completely electric version. The iconic logo becomes the message.
The classic American muscle car, known for generating excitement as soon as the accelerator is pressed, now comes in its all-electric version. The Mustang Mach-E® is the brand-new heir to that legacy.
