Australian Defence Force Careers
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Lost in Translation
The campaign that uses A.I. to provide the Navy needs humans
Client
- Australian Defence Force Careers
Office
- Melbourne
- Sydney
The Navy needed to recruit Cryptologic Linguists, whose primary role is to intercept and translate languages.
Enlist the help of AI – the very technology most job seekers think will replace human roles. While AI plays a major role in the modern workforce, surprisingly it doesn’t always get it right when translating languages.
To prove this, the agency fed the world’s most popular AI well-known phrases, movie quotes and music lyrics and highlighted the mistakes in the Lost In Translation campaign. After a month in market applications were up 1140% year-on-year and all roles had been filled… by humans.
472% increase in traffic to the job page
Applications up 1,140% year on year
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