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Made A Little Better
Creatively refreshing the nation’s favourite coffee shop
- Office
- United Kingdom
- Client
- Costa Coffee
Challenge
Costa Coffee has a rich heritage, one that has named it the UK’s favourite coffee shop 12 years in a row. Costa hasn’t had a brand refresh since being acquired by The Coca-Cola Company in 2019. They came to us looking for a new creative platform.
Inspiration
A cup of coffee is more than just a drink, it’s an experience, something that lies at the heart of Costa Coffee. It’s an emotional lift with the power to make your day a little better; something increasingly true since the pandemic, as people appreciate the small things that lift their mood.
Idea
As part of the WPP Open X team, we created a new creative brand platform for Costa Coffee, ‘Made a Little Better’, which centres around the insight that ‘everything is made a little better when your coffee is’.
The campaign humorously depict deeply relatable, challenging human moments, and shows how a Costa Coffee can lift us up, give us a break, a treat - or be used to form a connection.
