KitKat: Championing Filipino Break Time
Transforming a cultural practice into a sweet symbol of rest, KitKat brought well-deserved breaks to Filipino small businesses.
Nicorette: Full Stop
Nicorette helps smokers cut the habit short by putting an end to their smoking habits. Literally.
- Office
- Philippines
- Client
- Johnson & Johnson
Craving a cigarette? Perhaps by the end of this sentence, Nicorette may be able to help you quit that habit.
We felt it was a fresh way to highlight how one can end their smoking habit with the help of the product. It was clever how the team used the product itself to cut off common statements used by smokers craving a puff or so.
With more and more people seeking alternatives to end their smoking habit, Nicorette needed a sticky way of being part of the conversation in a low cost way.
Perhaps Nicorette can be part of the conversation by literally cutting it short?
Using Nicorette as a FULL STOP punctuation to cut short familiar smokers' phrases served to drive home the message that the product can really help put an end to one's smoking habit.
