Nissos

Our mission was to bring NISSOS's authentic craftsmanship to life, conveying premium, yet approachable quality standards and an aesthetic perspective. Based on the insight that “the more you open up the more you are able to discover”, a truth driving those who constantly explore to discover and find what truly fits them and makes them distinguished, we built a narrative around “selective openness & exploration” that reflects not only the philosophy of NISSOS itself and its founders but that also identifies with Tinos island’s culture. Furthermore, it creates a cultural connection with the audience through the tension of the call for a selective attitude within the category of beer, a beverage with an otherwise mass appeal.

The message "For those who seek their own Nissos” isn't just a tagline; it's an invitation. It speaks to the modern explorer, the seeker of authentic experiences, the individual on a journey of self-discovery. Like Odysseus, those individuals are searching for their "inner island" – their true self, their perfect place, their ideal taste. A journey that blends physical exploration with internal discovery. The campaign shows images of vast seas and intimate moments, literal journeys and metaphorical ones where NISSOS beer becomes the companion for those who venture out, delve deep, and transform their discoveries into cherished memories. It's about finding that unique place ("Nissos" means island in Greek) that only reveals itself to the open and observant.