Olympic Brewery
Nissos
Communicating an artisanal beer
Read Case Study 
Volton
Disrupting the energy market status quo
Client
- Volton
Office
- Athens
Volton, a challenger in the Greek energy market, saw an opportunity in offering a disrupting combo sulution that would challenge the market and would provide added value to the end consumer. The challenge was to launch Orizon, Greece's fourth mobile carrier, to disrupt the status quo and build a direct, multi-service relationship with consumers, leveraging Volton's trusted brand.
In a changing reality that demands doing more with less, past solutions, the "beaten path," and the established ways of dealing with things are no longer sufficient to equip the public with the necessary "energy" to create a daily life tailored to their changing needs. In such a reality, new standards, new behaviors, and new perspectives that emerge and overturn the status quo can serve as sources of self-confidence that ultimately offer peace of mind. Volton, having the role of the challenger in its DNA, through the introduction of Orizon, overturns the established norms and calls on the public to do the same in their own choices. It thus creates a cultural connection with the audience as it shows and calls for a behaviour that balances the tension of the energy created by challenging norms and the peace of mind this challenging leads to.
"This Changes" became our rallying cry. We crafted a campaign showcasing everyday people embracing change, reflecting Orizon's promise to disrupt the both the energy and the mobile markets. The creative highlighted Orizon's clear pricing, unlimited data, and unique features like Data Rollover, emphasizing the value of combining mobile telephony with energy. A comprehensive multi-channel rollout ensured maximum impact.
Orizon's launch was a resounding success, exceeding expectations. Consumers embraced the fresh, affordable, and flexible offerings, validating the market need. Volton's trusted reputation propelled Orizon's acceptance, solidifying its position as a game-changer and a significant step towards Volton's vision of becoming Greece's premier multi-service provider.
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