On International Safer Internet Day, Banco Santander Uruguay intervened in the marquees of its branches to demonstrate the importance of secure passwords in a simple and powerful way. The action, called Obvious Passwords, consisted of changing the letters of the Bank's name to asterisks, demonstrating how obvious the passwords we use daily on digital platforms can be. The idea arose from a very impactful fact revealed by a Deloitte study indicating that 91% of passwords worldwide are highly vulnerable.
Obvious Password
Your password could be much more obvious than you think
Client
- Santander
Office
- Uruguay
VML Uruguay and Banco Santander make us think about how obvious our passwords are.
The simplicity of the idea allowed us to convey a strong message about the importance of cybersecurity in a digitized world. With this action, we sought to raise awareness and motivate people to adopt safe password management practices.
Rafael Barthaburu
Chief Creative Officer - VML Uruguay
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