When you can't reach Senior Executives with advertising, use your own CEO.

While Jesús Alonso, CEO of Ford Spain, was on holiday for three weeks, he invited other executives via personalised LinkedIn messages to test drive his personal Mustang Mach-E, which was parked at home.

Videocase Ford Linkedin Effie
We managed to exceed all expectations by combining creativity, technology and a hyper-targeting strategy on LinkedIn and incorporating for the first time our call centre as a creative tool within the campaign.

Paula Vizcaíno

Managing Director of the Ford division at VML Spain

Awards

2023 El Sol

2023 El Sol

Media


Bronze

2023 El Sol

2023 El Sol

Digital & Mobile


Bronze

2023 Eficacia Awards

2023 Eficacia Awards

Best Campaign Budget Under 250K


Shortlist