While Jesús Alonso, CEO of Ford Spain, was on holiday for three weeks, he invited other executives via personalised LinkedIn messages to test drive his personal Mustang Mach-E, which was parked at home.
OOO Test Drive
Personalisation and creativity to impact a hard-to-reach audience: CEO's.
Client
- Ford
Office
- Spain
When you can't reach Senior Executives with advertising, use your own CEO.

We managed to exceed all expectations by combining creativity, technology and a hyper-targeting strategy on LinkedIn and incorporating for the first time our call centre as a creative tool within the campaign.
Paula Vizcaíno
Managing Director of the Ford division at VML Spain
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Awards
2023 El Sol
Media
Bronze
2023 El Sol
Digital & Mobile
Bronze
2023 Eficacia Awards
Best Campaign Budget Under 250K
Shortlist